In my art, mostly revolving around video-art, installation, sculpture and photography. I often deal with social issues that are on the global agenda such as consumerism, multiculturalism and representations of reality through the media. My video-art works attempt to examine the relations between image, movement and music and the cultural baggage each of these elements contain. In my sculptures and installations I frequently use readymade materials as a means to explore the tension between the common nature of various everyday objects, and their potential to become part of a work of art.
Many of my works deal with the cultural weight various foods hold, and use food and its cooking and consumption methods as a symbol for cultures associated with it, while referring to the unique social context of each dish. An example for this is the use of popcorn as a symbol for American culture and values, in such works as the video installation “Kiss Me Popcorn!” and the painting “Popcorn Making Instructions”. In much the same way, the seeds in the installation “Seeded Floor” represent the connection between the Israeli culture and its Eastern roots, while in the photo set “Hot Cream”, ice cream and a tabun oven represent Western and Eastern cultures respectively.
As part of my artistic process, I use the vast realms of the Internet as a virtual field where I gather my readymade video and audio materials, that come from different times, places and genres (documentary, commercial, etc.). The cultural mixture I create in this way becomes a post modern tapestry of East and West, high and low, and various post modern formalistic contrasts such as sound and image.
I work in a freestyle manner and the technique I use for each work is determined in the process of creation, often altered and adapted to best suit the idea behind the piece. My work process is born from a concept that becomes matter or from matter that becomes a concept, but both of these aspects always retain an unexpected relationship and attempt to remain fresh and expand the boundaries of the artistic object's role.